COMMUNITY
RESOURCE HUB REBRAND
COMMUNITY
RESOURCE HUB REBRAND
COMMUNITY RESOURCE HUB REBRAND
Location: Philadelphia, USA
Role: Brand & Product Designer @ Persist
Team: 1 CD, 1 PM, 1 Dev
Timeline: March-June 2024
The Brief
The Community Resource Hub for Safety and Accountability (CRH) is an organization that works to ensure that all people have the tools to transform the systems that have deemed policing necessary. In 2024, the nonprofit decided that they wanted to evolve their brand identity in order to more effectively communicate their mission while creating more buzz, and brand recognition.
Challenges
Although The Community Resource Hub is widely known and recognized among organizers, most people colloquially refer to it as The Hub. This highlighted the potential need for a name change.
In addition, the brand lacked the level of sophistication needed to position the organization as a leader in the movement space.
Objectives
Create a more polished brand identity
Refine the brand color palette, moving away from vibrant pastels
Ensure that the visual language captures the energy that reverberates through movement work
Utilize the brand identity to develop a new website
Original Primary Logo
Original Primary Logo
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⇩
Redesigned Primary Logo
Redesigned Primary Logo
The Community Resource Hub is more widely known by the name ‘The Hub’, therefore we collectively decided to utilize this name for the primary logo, shifting away from using the acronym CRH.
Outcomes
A revitalized brand identity with a cohesive visual landscape that positions The Hub as a respected organization and resource.
COMMUNITY RESOURCE
HUB REBRAND
Location: Philadelphia, USA
Role: Brand & Product Designer @ Persist
Team: 1 CD, 1 PM, 1 Dev
Timeline: March-June 2024
The Brief
The Community Resource Hub for Safety and Accountability (CRH) is an organization that works to ensure that all people have the tools to transform the systems that have deemed policing necessary. In 2024, the nonprofit decided that they wanted to evolve their brand identity in order to more effectively communicate their mission while creating more buzz, and brand recognition.
Challenges
Although The Community Resource Hub is widely known and recognized among organizers, most people colloquially refer to it as The Hub. This highlighted the potential need for a name change.
In addition, the brand lacked the level of sophistication needed to position the organization as a leader in the movement space.
Objectives
Create a more polished brand identity
Refine the brand color palette, moving away from vibrant pastels
Ensure that the visual language captures the energy that reverberates through movement work
Utilize the brand identity to develop a new website
Original Primary Logo
⇨
Redesigned Primary Logo
The Community Resource Hub is more widely known by the name ‘The Hub’, therefore we collectively decided to utilize this name for the primary logo, shifting away from using the acronym CRH.